Its a scam, plain and simple, like so many others they rely on people (mainly men) that are desperate to meet someone and then you will get charged for talking to automated systems and non existent users. Just look at the women on the ads - really does any one of these look like they need help dating, but be sure they are part of the same scam.
Pros
None, steer clear
Cons
Scam hiding under the pretence of a dating site.
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